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The WHOMA standard

Clear states, named sources and no blanket trust claims.

WHOMA's public standard is simple: say what is known, say where it came from and keep private or unreviewed information in the right place.

01

Be specific

Every label should explain what it covers.

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Identity review, work-email checks, profile publication and transaction information remain separate states.

  • No universal verified badge
  • No combined trust percentage
  • No evidence-based ranking
02

Keep private information private

Public usefulness does not require public contact details.

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Agent phone numbers and work emails stay off public profiles. Sensitive evidence and recipient details remain private.

  • Private contact details
  • Gated collaboration
  • Owner-scoped records
03

Separate product states

Available, selective, rolling out and planned are not the same.

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Public copy should make these states legible instead of presenting every built or dormant capability as live for everyone.

  • Truthful access labels
  • Source-specific evidence
  • Consented public stories only
The WHOMA standard | WHOMA