For homeowners
Make the right move with confidence.
Start with one useful brief, compare published profiles and proposals, then keep the agreed route forward visible.
Explore for homeownersFrom first brief to sale progress
A better standard for every move.
Explain your move once. Compare estate agents on the same terms, then keep every agreed next step connected to the sale.
Step 1 of 4: Start ready. Share the property, your priorities and timing.
Start ready
Share the property, your priorities and timing.
Choose a plan
Compare each agent's service, fee and proposed approach.
Keep the sale moving
Keep agreed milestones, messages and next steps visible.
Close with confidence
Carry the agreed plan and progress record to completion.
Source-specific checks
Each label says which source or review state it covers.
Comparable proposals
Selective accessFees, services, plan and timing follow one clear shape.
Connected sale progress
Selective accessMilestones and gated messages follow an appointment.
Private by design
Public profiles exclude personal contact details.
How WHOMA works
One move. One clear path.
Each decision keeps the context from the step before it, without making homeowners decode the system behind it.
- 01
Tell us what matters
Share the property, your priorities and timing once, so every invited agent starts with the same useful context.
- 02
See who can help
Review published agent profiles, including experience, service areas and the source or review state attached to checked details.
- 03
Compare with clarity
Put each proposed service, fee, plan and timing side by side before you shortlist or choose.
- 04
Keep every next step visible
After you appoint an agent, keep the agreed milestones, gated messages and next actions connected to the sale.
For estate agents
Turn good work into a reputation sellers can see.
Bring your experience, service areas and working style into a public profile, then respond with a clear plan sellers can compare.
Explore for agentsFeatures, in plain English
Each part earns its place in the move.
Seller brief
Start with the information an agent actually needs.
Property details, priorities and timing form one reusable brief instead of a trail of disconnected messages.
Agent profiles
Understand who you may be working with.
Profiles show the agent's public experience, service areas, specialties and current review state without exposing private contact details.
Proposal comparison
Put the important differences side by side.
Fees, services, plans and timing follow a common shape so homeowners can compare the offer rather than decipher the format.
Sale progress
Make the next step easier to see.
After an agent is appointed, agreed milestones and gated messages stay connected to the sale.
Source labels
Say what was checked without overclaiming.
WHOMA keeps identity review, profile details and transaction information distinct. A label describes the specific source or review state it refers to.
Product updates
What is available, rolling out and planned.
Public page planned
WHOMA is preparing a public updates page that separates shipped changes from selective rollouts and future work. Email subscriptions are not available on the public site yet.
See the updates pageCommon questions
Straight answers before you begin.
What is WHOMA?
WHOMA gives independent estate agents one trusted profile link to share. It brings identity checks, clear professional detail, and structured collaboration into one place.
Who is WHOMA for?
WHOMA is built for independent estate agents who want to look credible from the first click. If you value quality referrals, cleaner introductions, and a stronger public profile, it is made for you.
How does profile verification work?
After you complete your core profile, you can publish a shareable page. WHOMA verification is layered on top: badges appear only when submitted identity, activity, or evidence signals have passed checks.
What exactly is WHOMA validating in Phase 1?
Phase 1 validates qualified agent density, historic transaction logging, live transaction logging, collaboration participation, meaningful 14-day interaction, and monthly active engagement.
How is transaction proof built on WHOMA?
The proof loop combines structured historic transaction logging, evidence review, and live activity tracking. Visibility strength improves as liquidity and engagement thresholds are met.
Make the next move easier to understand.
Browse published estate agent profiles today, or join the early-access agent cohort to build your own.