The WHOMA platform
WHOMA connects the information a homeowner shares, the estate agents they consider, the proposals they compare and the next steps after an appointment.
Overview
Each part of WHOMA supports a recognisable decision. The information stays connected so homeowners and agents do not have to reconstruct the story at every step.
Agent profiles and checked details
Published profiles bring together service areas, specialties, experience and work history. WHOMA describes identity and source checks specifically rather than applying one blanket verified label.
Seller brief
The homeowner records the property, priorities and timing once. Agents respond to the same brief instead of receiving different fragments of information.
Compare proposals
Agents submit fees, services, plans and timing in a common structure. Homeowners can shortlist and appoint without losing the detail behind the decision.
Shared sale workspace
Messages remain gated until the homeowner has made the relevant decision. The conversation stays connected to the property and appointment.
Sale progress record
After appointment, the sale record tracks progress without replacing the original decision or obscuring who needs to act next.