Estate agent services · Comparisons & directory
Compare the way
you choose.
Find an agent, compare a proposal or prepare for a review. These are different jobs. Explore what each service offers and where WHOMA fits.
Five decisions, examined in detail.
Considering GetAgent alternatives, comparing agent proposals or deciding how to shortlist? Start with the service you know. These comparisons explain where the approaches overlap and which questions to ask next.
WHOMA vs GetAgent
You want an established performance-led shortlist and a route to request local agent valuations.
Compare the approaches 02 / Detailed comparisonWHOMA vs Netanagent
You want to compare sales or lettings fee and service proposals and arrange valuations from local or online agencies.
Compare the approaches 03 / Detailed comparisonWHOMA vs Swoople
You want Swoople’s published combination of agent selection and early buyer or tenant interest before appointment.
Compare the approaches 04 / Detailed comparisonWHOMA vs HomeOwners Alliance
You want to compare local sales indicators and make your own valuation shortlist.
Compare the approaches 05 / Detailed comparisonWHOMA vs AgentSeeker
You want to explore ranked local agencies, displayed fees and property tools before requesting an introduction.
Compare the approachesWHOMA today
Professional context. Structured decisions. Preparation for review.
WHOMA centres the individual estate agent’s professional profile. Its seller workflow connects a brief, a proposal window, comparable proposals, a shortlist and appointment to gated messages and sale milestones. Seller access is selective: check availability before relying on it for your move.
WHOMA’s Compliance Agent helps eligible estate agents organise instruction details, identify missing information and prepare summaries, checklists and reviewer questions. Reviewed PDF, DOCX or TXT excerpts can be sent in chat; document drafts require an explicit request and can be edited and downloaded as text. Private history and an optional next-day in-app follow-up support returning to the work. This is preparation for human review: the full case workflow, live AML checks, agreement sending and unattended case execution are not enabled. The pilot focuses on England and Wales residential sale instructions; Scotland and Northern Ireland need their own specialist process.
A directory organised by the work you need done.
A researched selection of 16 relevant services, not an exhaustive market list or a ranking. Some compete directly with WHOMA; others can be complementary. Links lead to each provider’s own description.
Compare and choose estate agents
Direct overlap with the homeowner’s agent-selection decision. Read the detailed comparisons above.
- GetAgent
Local sales performance and valuation requests.
- Netanagent
Sales and lettings fee and service proposals.
- Swoople
Agent pitches, proposals and pre-market interest.
- HomeOwners Alliance
Best Estate Agent Finder performance comparisons.
- AgentSeeker
Rankings, displayed fees and introductions.
Research reputation and assessed performance
Reviews and assessed guides can inform a shortlist. They are a different service from receiving tailored proposals.
- allAgents
Consumer reviews across estate and letting agencies.
- Best Estate Agent Guide
Assessment methodology and selected agent discovery.
Find property and local agencies
Property portals also help people discover agents. Portal exposure and selecting the professional handling a sale are distinct decisions.
- Zoopla
Agent comparisons and valuations within a property portal.
- Rightmove
Local estate and letting agent discovery.
- OnTheMarket
Agent discovery and valuation routes.
Appoint a particular estate agency
These businesses sell estate agency services. Compare their offer with other agencies; WHOMA is a platform for professional context and selection.
- Purplebricks
Estate agency selling packages.
- Yopa
Estate agency fee bundles and payment options.
Support an estate agency’s compliance and operations
Adjacent professional tools, not direct homeowner agent-comparison services. Their verification, compliance and CRM scope should not be confused with WHOMA’s preparation pilot.
- Coadjute
Clara conversational AML assistance with professional review.
- iamproperty movebutler
Client onboarding, compliance and AI Title Insights.
- Thirdfort
Identity, AML and source-of-funds verification for agencies.
- Street.co.uk
AI document reading within an estate agency CRM.
How to use this research
Check the service, fee basis, included work, contact-sharing rules and actual availability for your property. A provider’s published feature is not proof of a completed outcome. Our comparisons distinguish public claims from what we have verified, and a feature we could not establish is not marked as absent.
Some brands share services: Which?’s comparison uses GetAgent; easyProperty names Netanagent as its matching partner. HomeOwners Alliance’s finder covers the historical EstateAgent4Me name. We account for these relationships rather than counting every brand as a separate comparison engine.
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